Robertson
Shine offers busy publishers and marketing heads the chance to cost
effectively tap into the knowledge and experience of some of the
industry’s top marketing professionals. Marketing contract work is
charged in highly cost effective three hour units, bringing it within
the budget of every company. Knowing that budgets are always tight, we charge in blocks of three hours,
meaning that you get the benefit of our experience at really affordable
prices. I’d be very disappointed if our clients didn’t end up actually
making money”.
We offer a full range of marketing services, specialising in:
| Circulation management |
| Despite
advances in data management and reporting, a personal approach to
circulation management always delivers a better quality of reporting
and allocations. We will drill down to individual retailer level from
your distributor reports and analyze areas of supply weakness or
opportunity. Working alongside your distributor we can help maximize
sale efficiencies whilst also assisting with regional and targeted
promotion. |
| Gift sourcing |
We
work with a network of suppliers to offer you a range of competitively
priced but more importantly unique promotional gift offers, with
quantities ranging from 500 to 200,000. |
| Trade promotions |
| Ensuring a constant presence within the trade is essential and one of our specializations. |
| PR |
| Working
alongside your editorial team, we will both create and distribute your
message to relevant media. As marketing practitioners ourselves, we
know “what works” and have string relationship with the marketing and
media trade press. |
| Readership promotions |
| We
work with a number of copies who can distribute back issues to tightly
targeted groups of potential readers to increase sampling and
readership. |
| Subscriptions management |
| Our
team are expert in the production of subscriptions recruitment and
renewals marketing and happy to be involved either in tailoring your
renewal letters or managing the whole process including securing the
optimal mail price |
| Research |
| Working
with our sister companies, edentify and cafestudy, we are at the
forefront of the development of online reader research and can give you
feedback both on your own tile and your competitors within days of
writing a questionnaire |
| Marketing and strategy management |
| Our team conducts workshops and intensive programs to set marketing strategy plans for a range of companies. |
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