© Robertson Shine 2005

August 2005

 Robertson Shine featured in Publish magazine “10 ways to improve your magazine’s fitness”

 

 

 

---------------------------------------------------------------------------------------------------------------

July 2005

Writing in Ad News, a vote of confidence to all people working in new project teams

----------------------------------------------------------------------------------------------------------------

Robertson Shine launches a new “Marketing guns for hire” division.

June 2005

OK magazine is short listed for launch of the year at the MPA awards 2005.

----------------------------------------------------------------------------------------------------------------

Cafestudy, the new online research panel of our sister company Edentify is launched in Australia

February 2005

OK Magazine this week announced a first Australian ABC figure of 77,800 copies, significantly ahead of the initial target and quickly establishing it as one of Australia’s Top 10 best selling monthly women’s magazines. Robertson Shine was instrumental in creating and delivering the highly successful launch distribution strategy for the magazine, which has quickly won praise from consumers and the advertising community.

----------------------------------------------------------------------------------------------------------------

Alun Probert, Managing Consultant of Robertson Shine was one of the VIP guest speakers at the Inaugural Middle East Publishing Conference in Dubai on January 18-19. An audience of over 350 delegates from all over the Middle East and further afield, heard a unique one hour workshop entitled "How to launch a magazine".

For more information about the conference, click to www.mepcuae.com

Our courses are primarily aimed at successful advertising marketing and editorial people looking for their first step up to a wider publishing role. They are also a handy refresher for people with some publishing experience under their belt. Using an array of modern case studies, the courses are practical and involving and will arm people with a range of skills and insights that will be immediately applicable in day to day work.

Examples of our most recent courses are "Introduction to Publishing", "Secrets of Successful Launches" and "Great Magazine Marketing".

----------------------------------------------------------------------------------------------------------------

Courses currently in development include

Publishing strategy and portfolio management

Designed as an "advanced" course, this course introduces publishers to the broader planning process and advanced strategy, with a particular focus on market segmentation and marketing planning. It also covers the fundamentals of portfolio management and brand extensions.

Following the completion of the course, the delegates will have a set of tools with which to run strategy workshops with their magazine teams and to construct their strategic business plan for the year ahead.

Finance for publishers
his workshop is for people from a variety of non finance backgrounds with ambitions to become a publisher. Practical and easy to follow, this course simplifies the budgeting process and highlights the key ratios that publishers can use for effective budget management. It covers skills for effective forecasting and principles of forward investment. Understanding the importance of keen financial management, there will be a particular focus on proactive budget allocation and day to day budget control.
The art of successful presentations

As companies worldwide face "death by PowerPoint", the skills of making great and winning presentations are as important now as ever. This highly enjoyable course arms publishing professionals from all disciplines with the skills to improve every presentation, whether for an internal meeting or a presentation to prospective clients.

Uniquely covering preparation and presentation structure as well as presentation skills, this course will change the way you present for the better, for ever!

Research and product innovation
Whether planning for a re-launch or simply improving the product issue by issue, this course helps publishers to understand the options for how they can carry out continuous and cost effective research on their titles, both using traditional qualitative approaches and quicker, more regular sense checks using online technologies.
Circulation, distribution and subscription excellence
This one day course is aimed at publishers with limited marketing and circulation experience. With the achievement of optimal sales efficiencies as its aim, it covers the fundamentals of circulation management from setting print/sales budgets, trade promotions and auditing. It examines the role of the distributor and retailer with advice on maximizing both relationships.